I, for one, welcome our UX overlords
People are becoming accustomed to user interfaces that reduce friction in the user journey. They expect websites to be intuitive and free from any unnecessary barriers.
Ideally, the site’s interface will remember every visit and use that information to customise the user experience. Minimal text is key. Content should be short but compelling – where possible using illustrations, diagrams or photos, rather than lengthy chunks of text, to convey information.
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