Coles.com.au

Coles came to Reactive with an issue, their website did not meet the needs either of their users or their business. It needed to be flexible so all the individual business units could display what they needed to, but in also needed to be firm, as multiple teams were responsible for their own sections so,with too much control it would devolve into a an inconsistent mess. 

The solution put forward; imagine the site is a big layer cake with each layer comprising of a cusomisable module with set syles, guidelines and layout. 

The form and function of these modules was carefully discovered in a series of workshops with stakeholders and users. Then even more carefully phased to ensure that the project was achievable. 

Coles.com.au was extensively wireframed and tested.
The wireframes were used to guide the functional specification and phasing of the site. 

Coles needed a way for their many site authors to understand the do's and don'ts of the new layout. I authored a GUI document to help their team and creative partners keep the site looking it's best.

One Direction Competition mini site.

Completed under the utmost secrecy months before the tour was made public. I worked with the Coles technical team to produce a solution that would visually appeal while still work with the Coles technical systems. 

The elevator pitch.  

I’ve been creating parts of the internet for more than 15 years and I’m completely in love with the digital medium. Design has the power to change the world and I work to be on the positive side of that change. My special skills are information architecture, user experience, mentoring and opening stuck jars.

Want more? I've written more; what it's like to work with me, and what I do for fun. 

Previously.

Creative Director at Bliss Media 
— 1 year, 1 month

Senior Designer at Reactive
 — 5 years, 11 months

Designer & Front end developer at Immersive 
— 5 years, 9 months

or call me +61 417 592 978